Real Results from Real Canadian Clients. No Stock Photos. No Projections.

Every number on this page came from an actual 360Marketing engagement — tracked, measured, and attributable to specific campaigns. AI SEO, Ads, Content, Design, Social, and UGC results across every major Canadian industry.

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Canadian Clients

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Long-Term Contracts

Featured Case Study

Spotlight: E-Commerce Rebuild — 4.2s to 0.38s. CVR More Than Doubled.

A Vancouver-based e-commerce brand came to us with a site that was technically embarrassing — slow, invisible to AI crawlers, converting at 1.4%. Twelve weeks later, it was a different website.

Vancouver E-Commerce Brand — Full Website Rebuild

E-Commerce · Vancouver, BC · 7-week build

The Problem

Their existing WooCommerce site loaded in 4.2 seconds — already hurting Google rankings. But the deeper problem was invisible: the site was a client-rendered SPA, which meant ChatGPT, Perplexity, and every other AI crawler couldn’t read a word of it. Zero AI search presence. And with a 1.4% conversion rate against a 2.8% industry average, they were losing buyers they’d already paid to acquire.

What We Did

Rebuilt on Next.js with server-side rendering — every page ships as HTML on first load, fully readable by all 10 major AI crawlers. Inline critical CSS, edge CDN, next-gen image formats, and deferred non-critical JavaScript got FCP to 0.38 seconds. We restructured key landing pages for CRO — redesigning above-fold layouts, shortening forms, adding social proof in the right places, and fixing the mobile checkout flow where 68% of their traffic was dropping. GEO-optimized content structure was applied to all product category pages. All 10 AI bots whitelisted in robots.txt. Cloudflare WAF configured to allow crawler access.

Timeline

Discovery + audit → week 1. Design + component build → weeks 2–4. Development + CRO implementation → weeks 5–6. QA + launch → week 7. First measurable conversion improvement visible by day 14 post-launch.

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First Contentful Paint
(was 4.2 seconds)

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Conversion Rate
(was 1.4% — +128%)

Lighthouse Score
(was 44)

0 /10

AI Bots Whitelisted
(was 0)

All Case Studies

Results by Service Type — 6 Core Services, 6 Real Outcomes

One case study from each 360Marketing service. Industry, challenge, approach, and the numbers that resulted.

AI SEO

B2B SaaS — Page 4 to Position 1 in 90 Days

B2B SaaS · Toronto, ON

This Toronto SaaS platform had decent domain authority but zero AI search presence and was stuck pages 3–5 for their core commercial keywords. Traditional SEO had stalled. We rebuilt their topical authority structure, restructured 28 pages for GEO, and launched a pillar + cluster content system covering 5 core topic areas. Within 90 days: page-1 rankings for primary keywords. Within 6 months: cited in ChatGPT when prospects asked about their category. The three-tier approach (local + organic + AI search) captured traffic from surfaces their previous agency had never considered.

+312%

Organic Traffic (6 mo)

New Page-1 Keywords

AI Overview Citations

Results: 60–90 days

AI Ads

E-Commerce — 1.8× ROAS Rescued to 5.1× in 90 Days

E-Commerce · Vancouver, BC

A Vancouver e-commerce brand was burning $15,000/month on Google + Meta with a 1.8× ROAS — technically “working” but nowhere near profitable. The problem was structural: both platforms managed independently, last-click attribution hiding where conversions actually came from, and four-year-old audience segments. We rebuilt the campaign architecture from scratch: unified cross-platform attribution model, AI bid strategies trained on their actual conversion data (not Google defaults), 18 new creative variants tested simultaneously, and landing page CRO on the three highest-traffic pages. ROAS hit 4.2× in month two, 5.1× in month three.

5.1×

Peak ROAS (was 1.8×)

−41%

Cost Per Lead

3.7×

Best Creative vs Old Ads

Results: 30–90 days

AI Content

Energy Company — Zero to 8 AI Overview Citations in 8 Months

Energy Services · Calgary, AB

A Calgary energy services firm had no organic content strategy — their website was a brochure, not a search asset. We built a full AI + human content program: 12-month contentcalendar, 4 pillar pages, 22 cluster articles, bilingual EN/FR versions for national reach, and GEO optimization throughout. Every piece went through expert industry review before publishing. Eight months later: 23 page-1 Google rankings, 8 Google AI Overview citations for high-value commercial queries, and the company cited in Perplexity responses when prospects asked about Alberta energy services. Organic traffic went from near-zero to their top acquisition channel.

+412%

Organic Traffic

Page-1 Rankings

AI Overview Citations

Results: 3–8 months

Web Design

AI SEO

Law Firm — Lighthouse 44 to 96. Leads Doubled.

Professional Services (Law) · Toronto, ON

A Toronto employment law firm had a visually dated website built on an aging WordPress theme — Lighthouse score 44, no schema, no mobile optimization, invisible to AI crawlers. The brief was a full rebuild with the same conversion goals but modern performance standards. We designed in Figma using AI concept generation (explored 24 layout variants before landing direction), built on Next.js SSR, implemented structured data, GEO-optimized all practice area pages, and achieved sub-0.4s FCP on launch day. The practice area pages now appear in Perplexity responses when people search for Toronto employment lawyers. Organic leads doubled in 3 months.

Lighthouse Score (was 44)

2×

Organic Leads (3 mo)

0.4s

Page Load (was 3.8s)

Built in 5 weeks

Social Media

Fashion Brand — 2,200 to 18,400 Instagram Followers in 6 Months

Fashion / DTC · Toronto, ON

A Toronto fashion brand had been posting sporadically — 1–2 times per week, no strategy, 0.8% engagement rate. Their aesthetic was strong; their content consistency wasn’t. We built a full AI content calendar, moved to daily platform-native posting, produced 6–8 Reels/month with AI-scripted hooks optimized for the first 1.5 seconds, and ran a targeted growth strategy focused on their specific audience demographics. All content reviewed and approved by our team before scheduling. Engagement went from 0.8% to 4.2%. Follower count grew from 2,200 to 18,400 in 6 months — all organic, all real accounts.

+735%

Follower Growth

+280%

Engagement Rate

4.2%

Avg Engagement (was 0.8%)

Results: 30–180 days

AI UGC

AI Ads

Skincare Brand — $34 CPL to $9. TikTok Now 60% of Revenue.

DTC Skincare · Toronto, ON

A Toronto skincare brand was running polished branded video ads on TikTok — 0.9% CTR, $34 CPL, struggling to scale. They knew TikTok was their channel but couldn’t crack the creative. We produced 14 UGC videos with AI-scripted hooks, tested across 6 Canadian creators from our network. AI tested 8 different first-3-second hooks simultaneously in the first week. The winning hook format outperformed their best branded ad by 5.2× on CTR. CPL dropped to $9. By month 3, TikTok was generating 60% of their total DTC revenue — up from under 15%.

5.2×

CTR Lift (0.9%→4.7%)

−73%

Cost Per Lead ($34→$9)

60%

Revenue via TikTok

First results: 7 days

AI SEO

B2B SaaS — Page 4 to Position 1 in 90 Days

B2B SaaS · Toronto, ON

+312%

Organic Traffic (6 mo)

New Page-1 Keywords

AI Overview Citations

Results: 60–90 days

Web Design

AI SEO

Law Firm — Lighthouse 44 to 96. Leads Doubled.

Professional Services (Law) · Toronto, ON

Lighthouse Score (was 44)

2×

Organic Leads (3 mo)

0.4s

Page Load (was 3.8s)

Built in 5 weeks

AI Ads

E-Commerce — 1.8× ROAS Rescued to 5.1× in 90 Days

E-Commerce · Vancouver, BC

5.1×

Peak ROAS (was 1.8×)

−41%

Cost Per Lead

3.7×

Best Creative vs Old Ads

Results: 30–90 days

AI UGC

AI Ads

Skincare Brand — $34 CPL to $9. TikTok Now 60% of Revenue.

DTC Skincare · Toronto, ON

5.2×

CTR Lift (0.9%→4.7%)

−73%

Cost Per Lead ($34→$9)

60%

Revenue via TikTok

First results: 7 days

AI Content

Energy Company — Zero to 8 AI Overview Citations in 8 Months

Energy Services · Calgary, AB

+412%

Organic Traffic

Page-1 Rankings

AI Overview Citations

Results: 3–8 months

Web Design

AI SEO

Law Firm — Lighthouse 44 to 96. Leads Doubled.

Professional Services (Law) · Toronto, ON

Lighthouse Score (was 44)

2×

Organic Leads (3 mo)

0.4s

Page Load (was 3.8s)

Built in 5 weeks

Social Media

Fashion Brand — 2,200 to 18,400 Instagram Followers in 6 Months

Fashion / DTC · Toronto, ON

+735%

Follower Growth

+280%

Engagement Rate

4.2%

Avg Engagement (was 0.8%)

Results: 30–180 days

AI UGC

AI Ads

Skincare Brand — $34 CPL to $9. TikTok Now 60% of Revenue.

DTC Skincare · Toronto, ON

5.2×

CTR Lift (0.9%→4.7%)

−73%

Cost Per Lead ($34→$9)

60%

Revenue via TikTok

First results: 7 days

Before & After

By the Numbers — Before 360Marketing vs After

Two of our most dramatic transformations, measured across the metrics that actually matter.

Vancouver E-Commerce Site — Before

Before

Page Load (FCP)

4.2s

Conversion Rate

1.4%

Lighthouse Score

AI Crawlers Able to Read Site

0 of 10

ChatGPT / AI Mentions

None

Vancouver E-Commerce Site — After

After (7 weeks)

Page Load (FCP)

0.38s

Conversion Rate

3.2%

Lighthouse Score

AI Crawlers Able to Read Site

10 of 10

ChatGPT / AI Mentions

Indexed + Active

Vancouver E-Commerce Ad Account — Before

Before

ROAS (Google + Meta combined)

1.8×

Cost Per Lead

$180 CAD

Creative Variants Active

Attribution Model

Last-click (single platform)

Monthly Ad Spend

$15,000 CAD

Vancouver E-Commerce Ad Account — After

After (7 weeks)

ROAS (Google + Meta combined)

5.1×

Cost Per Lead

$106 CAD (−41%)

Creative Variants Active

Attribution Model

Unified multi-touch

Monthly Ad Spen

$15,000 CAD (same budget)

Common Questions

Questions About Our Case Studies — Answered

Are these results typical, or are they cherry-picked best cases?

These are representative outcomes — not the top 1% of our results, but results from clients who engaged with our recommended strategy and gave it adequate time. Results always vary based on industry competitiveness, budget, existing site quality, and how quickly clients can implement recommendations. We don’t guarantee specific numbers, but we do guarantee that every number on this page came from a real engagement tracked with attribution — not projections or estimates. If your industry or situation has specific considerations, our strategy call is the right place to get an honest assessment.

How long does it take to see results from each service?

Timeline varies by service: AI Ads — measurable ROAS improvement within 30 days as algorithms train on real conversion data. AI UGC — creative performance data surfaces within 7 days of going live. AI Web Design — technical improvements are immediate on launch; conversion improvements visible within 14–30 days. AI SEO — first ranking improvements in 60–90 days; significant organic traffic growth in months 4–6. AI Content — AI search citations start appearing in 30–60 days; organic traffic compounds over 3–8 months. AI Social — engagement improvements visible within 30 days; meaningful follower growth in 60–90 days.

Do you publish actual client company names?

Most clients prefer their specific results remain confidential — especially in competitive industries where revealing your SEO strategy or ad performance benchmarks would help competitors. We describe clients by industry and city, share actual outcome metrics, and explain the approach in detail. For clients who give explicit permission, we’re happy to publish their names and link to their sites. If you want to speak with a current or past 360Marketing client in your industry before engaging, we can often arrange a reference call — just ask during your strategy session.

What industries and cities do you serve in Canada?

We serve clients across all Canadian provinces with particular depth in Toronto, Vancouver, Calgary, Montreal, Ottawa, and Edmonton. Industries we’ve worked across include B2B SaaS, e-commerce and DTC brands, professional services (law, accounting, consulting, financial services), healthcare and medical practices, real estate, energy and industrial, construction and trades, hospitality and restaurants, education, and tech startups. If your industry isn’t listed, the best approach is a strategy call — we can assess fit and share examples from adjacent verticals.

How do you measure and attribute AI search results specifically?

We measure AI search results across three dimensions: Citation rate (does your URL appear as a source in AI-generated answers?), Mention rate (does AI say your brand name in responses?), and Share of Voice (out of all relevant prompts tracked, what % include your brand?). We track these per engine — ChatGPT, Perplexity, Google AI Overviews, and Claude behave differently and cite different sources. We run each tracked prompt 3–5 times and report the median, since AI responses vary significantly between runs. Tools we use include Otterly, Peec AI, and Google Search Console for AI Overview data.

Can I get a case study consultation for my specific industry?

Yes — during your free strategy call, we’ll walk through the most relevant case studies for your specific industry and competitive situation, and give you an honest assessment of what’s realistic for your business within what timeline. We don’t do generic presentations; every call is specific to your market, your current performance baseline, and your goals. Book a call using the button below.

Ready to Become the Next Case Study?

Start with a free strategy call. We’ll identify your biggest opportunity — whether it’s AI SEO, ads, content, design, or UGC — and show you what results like the ones above look like for your specific business and budget.