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Marcus Chen
Head of AI SEO & GEO — 360Marketing
Marcus leads AI SEO strategy at 360Marketing, managing organic and generative engine optimization for 60+ Canadian B2B and e-commerce clients. Former Google Ads specialist. Focuses on the intersection of traditional search ranking and AI citation visibility, specifically for Canadian markets. Has managed AI SEO campaigns in Toronto, Vancouver, Calgary, Montreal, and Edmonton.
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Key Stats in This Article
51%Â of B2B buyers start on AI chatbots before Google (G2, 2026)
88%Â of buyers take the AI shortlist without additional research
38%Â of AI Overview citations from top-10 Google results (down from 76%)
44.2%Â of LLM citations from first 30% of page content
2.3× more citations with named bylines + credentials
3× more citations for pages with FCP under 0.4s